General Atlantic eyes $2.4bn IPO for Joe & the Juice
General Atlantic is exploring a potential US listing of Joe & the Juice that could value the Danish juice and coffee chain at approximately $2.4bn.
According to sources cited by Bloomberg, the private equity firm has initiated early-stage conversations with potential advisers for an IPO that may launch as soon as 2026.
While deliberations are ongoing, the IPO would represent another milestone exit for General Atlantic following its acquisition of a majority stake in the brand from Valedo Partners in 2023.
Founded in 2002 in Copenhagen, Joe & the Juice operates 363 locations worldwide, including 314 directly managed stores across Europe, the US, and Asia. The rest are franchised.
The proposed listing underscores General Atlantic’s strategy of scaling consumer brands globally and pursuing capital markets opportunities for mature portfolio companies. The deal would also mark a significant moment for the retail and hospitality sector, as it signals renewed investor appetite for branded lifestyle and food chains.
A representative for General Atlantic declined to comment.